Uniqlo - Revision history

Wija at 14:24, 1 July 2008

2008-07-01T14:24:43Z

←Older revision		Revision as of 14:24, 1 July 2008
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-	~~‘’’UNIQLO’’’~~ is a designer and worldwide chain of casual wear retailers consisting of more than 760 locations, and making it one of the 10 largest such chains in the world. As a household name in [[Japan]] and growing force overseas, UNIQLO also consists of brand names Cabin, OneZone, Foot Park, View Company, ASPESI, Theory, Comptoir Des Ctonniers, and Princess tam.tam in Japan, the United States, and France.	+	'''UNIQLO''' is a designer and worldwide chain of casual wear retailers consisting of more than 760 locations, and making it one of the 10 largest such chains in the world. As a household name in [[Japan]] and growing force overseas, UNIQLO also consists of brand names Cabin, OneZone, Foot Park, View Company, ASPESI, Theory, Comptoir Des Ctonniers, and Princess tam.tam in Japan, the United States, and France.

	==History==		==History==

Wija at 09:00, 9 May 2008

2008-05-09T09:00:12Z

←Older revision		Revision as of 09:00, 9 May 2008
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	==UT Project==		==UT Project==
-	In April of [[2007]], UNIQLO launched UT Project in Harajuku with a new concept for T-shirt sales. Creative Director, [[Kashiwa Sato]]’s concept has T-shirts being sold in their own stainless steel display cases and tenis ball style cans. The store’s goal is to appear and be as futuristic and self-service as possible. The UT Project is an advertising campaign to promote its UT store, producing limited edition T-Shirts with celebrites in art, design, photography, and music designing specialty shirts. Each month, the company seeks to produce and deliver 100 new designs.	+	In April of [[2007]], UNIQLO launched UT Project in [[Harajuku]] with a new concept for T-shirt sales. Creative Director, [[Kashiwa Sato]]’s concept has T-shirts being sold in their own stainless steel display cases and tenis ball style cans. The store’s goal is to appear and be as futuristic and self-service as possible. The UT Project is an advertising campaign to promote its UT store, producing limited edition T-Shirts with celebrites in art, design, photography, and music designing specialty shirts. Each month, the company seeks to produce and deliver 100 new designs.

-	==Celebrity ~~Apperances~~==	+	==Celebrity Appearances==
	Japanese celebrities who have appeared in UNIQLO commercials and advertising campaigns include:		Japanese celebrities who have appeared in UNIQLO commercials and advertising campaigns include:

Japan2000: /* Celebrity Apperances= */

2008-05-08T18:25:33Z

Celebrity Apperances=

←Older revision		Revision as of 18:25, 8 May 2008
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	In April of [[2007]], UNIQLO launched UT Project in Harajuku with a new concept for T-shirt sales. Creative Director, [[Kashiwa Sato]]’s concept has T-shirts being sold in their own stainless steel display cases and tenis ball style cans. The store’s goal is to appear and be as futuristic and self-service as possible. The UT Project is an advertising campaign to promote its UT store, producing limited edition T-Shirts with celebrites in art, design, photography, and music designing specialty shirts. Each month, the company seeks to produce and deliver 100 new designs.		In April of [[2007]], UNIQLO launched UT Project in Harajuku with a new concept for T-shirt sales. Creative Director, [[Kashiwa Sato]]’s concept has T-shirts being sold in their own stainless steel display cases and tenis ball style cans. The store’s goal is to appear and be as futuristic and self-service as possible. The UT Project is an advertising campaign to promote its UT store, producing limited edition T-Shirts with celebrites in art, design, photography, and music designing specialty shirts. Each month, the company seeks to produce and deliver 100 new designs.

-	=Celebrity Apperances==	+	==Celebrity Apperances==
	Japanese celebrities who have appeared in UNIQLO commercials and advertising campaigns include:		Japanese celebrities who have appeared in UNIQLO commercials and advertising campaigns include:

Japan2000: New page: ‘’’UNIQLO’’’ is a designer and worldwide chain of casual wear retailers consisting of more than 760 locations, and making it one of the 10 largest such chains in the world. As...

2008-05-08T18:25:03Z

New page: ‘’’UNIQLO’’’ is a designer and worldwide chain of casual wear retailers consisting of more than 760 locations, and making it one of the 10 largest such chains in the world. As...

New page

‘’’UNIQLO’’’ is a designer and worldwide chain of casual wear retailers consisting of more than 760 locations, and making it one of the 10 largest such chains in the world. As a household name in [[Japan]] and growing force overseas, UNIQLO also consists of brand names Cabin, OneZone, Foot Park, View Company, ASPESI, Theory, Comptoir Des Ctonniers, and Princess tam.tam in Japan, the United States, and France.

==History==
The origins of UNIQLO stretch back to March of [[1949]] when the [[Yamaguchi]] based Ogori Shoji was operating men’s clothing shops in Ube, Yamaguchi. In [[1984]], this small company stretched its influence and opened the first UNIQLO shop in [[Hiroshima]] titled “Unique Clothing Wearhouse.” The chain quickly grew in size and in[[ 1991]] the name of the parent company was changed from Ogori Shoji to Fast Retailing and by [[1994]], there were more than 100 retail locations throughout Japan.

In [[1997]], UNIQLO stopped carrying proprietary clothing and adapted the SPA (Specialty Store of Private Label Apparel) approach to make their own clothing and sell in their stores. The first urban UNIQLO store opened in [[1998]] in the midst of [[Harajuku]] in [[Tokyo]] and was soon present in many of Japan’s major cities with over 500 retail outlets operational by [[2001]] in Japan.

In [[2002]], the first UNIQLO Outlet was opened overseas in Shanghai, China along with four outlets in London. The initial expansion strategy was poorly implemented and sales were low in England with too much additional stock in their warehouses. A new campaing was started in [[2004]] to remedy ailing stocks and celebrities such as Norika Fujiwara were hired to appear in their commercials. Fashion magazine appearances and new designers quickly led to a repair of their business model and further expansion into the United States, Hong Kong, and South Korea. To date, there are more than 700 Japan based UNIQLO stores and a fast growing collection of overseas offerings.

In [[2006]], UNIQLO opened its largest shop yet in the SoHo district of Manhattan, with multiple new designers attached to help boost the product’s appeal. The following year, the only other three American stores were closed, leaving only the Manhattan UNIQLO in the United States. In addition to the New York flagship store, a Paris Flagship store is set to open in [[2009]] in Paris.

==Current Number of Stores==
*Japan – 703 (99 in Tokyo)
*Korea – 11
*United Kingdom – 13
*China – 4
*Hong Kong – 6
*United States – 1
*France – 1

==UT Project==
In April of [[2007]], UNIQLO launched UT Project in Harajuku with a new concept for T-shirt sales. Creative Director, [[Kashiwa Sato]]’s concept has T-shirts being sold in their own stainless steel display cases and tenis ball style cans. The store’s goal is to appear and be as futuristic and self-service as possible. The UT Project is an advertising campaign to promote its UT store, producing limited edition T-Shirts with celebrites in art, design, photography, and music designing specialty shirts. Each month, the company seeks to produce and deliver 100 new designs.

=Celebrity Apperances==
Japanese celebrities who have appeared in UNIQLO commercials and advertising campaigns include:

[[Kōji Iwasawa]], [[Garage Sale]], [[Katsuya Kobayashi]], [[Anna Tsuchiya]], [[Eriko Sato]], [[Ren Ōsugi]], [[Kazushi Sakuraba]],[[ CHEMISTRY]], [[Yayumi Matsutō]], [[Eiko Koike]], [[Miki Imai]], [[Crystal Kay]], [[Eikichi Yazawa]], [[Shinnosuke Ikehata]], [[Aso Kumiko]], [[Jinko]], [[Teri Itō]], [[Shigeru Mizuki]], [[Yasuko Matsuyuki]], [[Norika Fujiwara]], [[Gorie (Toshiyuki Teruya)]], [[Tortoise Matsumoto]]

==External Links==
*[http://www.uniqlo.com/us/ Official UNIQLO Home Page]
*[http://www.yelp.com/biz/uniqlo-new-york/ Reviews of UNIQLO’s New York Store]
*[http://www.brandchannel.com/features_profile.asp?pr_id=324/ Article About UNIQLO’s Recent Growth Strategies]

[[Category:Japanese Clothing Brands|UNIQLO]]