Milk

From Virtual Japan

Milk is a Japanese gothic Lolita fashion label and clothing brand. Started in 1970 in the heart of what became Tokyo’s Harajuku shopping district, Milk has long been synonymous with the early days of the gothic Lolita fashion trend. Today, the brand is not nearly as pronounced as it once was, presented a more elegant, wearable brand of both men’s and women’s Lolita clothing.

The Brand

Milk is best known for its combination of casual clothing and elegant Lolita designs into single outfits that work for wearing down the street in Harajuku or around the house. Consisting of things like polkadotted 1960s inspired dresses, cute pink camasols and thin panted jeans, the line is overly practical while remaining true to its roots. A large number of accessories, including head adornments, umbrellas, bags, and shawls add depth to the line and floral prints and designs as well as small fruit like pictures. Generally, the brand can range between everything from Lolita style dresses to retro 1950s-1960s clothing depending on the season and the designer’s take.

Milk Shops

Milk’s main shop is located just past Laforet in Harajuku. A small location, the shop is located near to Condomania and consists of a white exterior and a collection of the most recent clothing presented. The address for the main Shibuya shop is:

6-29-3
Shibuya-ku, Tokyo
03-5467-6555

Additional shops are located in Sapporo, Yokohama, Nagoya, and Osaka. Additionally, Milk products can be purchased from any of the following third part store locations: