Gothic lolita (sometimes GothLoli) is a Japanese fashion style and Japanese subculture popular in the Harajuku area of Tokyo. Popular Gothic lolita clothing brands include Baby, The Stars Shine Bright and H.Naoto. The most popular magazine related to Gothic lolita is The Gothic & Lolita Bible. The most popular shopping street for Gothic lolita fans is probably Takeshita Dori and many of them hang out on weekends on the Harajuku Bridge.